I'm Rachel Matarugic, a Creative Director and Brand Strategist based in Brisbane, with an international career spanning agency and in-house environments across Australia, New Zealand and the UK.
I specialise in building brand identity systems from the ground up from strategy and creative direction through to the guidelines, templates and tools that allow brands to scale consistently without losing integrity.
My work spans global brand rollouts, national advertising campaigns and retail marketing for brands including Envoyage, Flight Centre Travel Group, Helloworld Travel, IKEA, and Life and Unichem Pharmacies.
