The Helloworld Travel brand was launched into the New Zealand market, consolidating two previously well-known retail travel brands. The brand implementation and creative rollout were largely managed in-house under my direction. As Studio Manager, this was a significant undertaking, and the launch proved highly successful, with brand awareness continuing to grow across New Zealand.
Originally developed in Australia, the brand required careful adaptation for the New Zealand market. To ensure consistency and support brand recognition, I developed a comprehensive set of brand guidelines. From these, I created a suite of campaign templates including press advertisements, flyers, brochures, social media assets, website graphics, and digital display banners.
The tri-annual travel magazine Explore was also refreshed as part of the rollout. I redesigned the eDM template, introducing a more engaging layout that leveraged strong travel imagery alongside the brand colour palette, contributing to improved click-through rates.