The helloworld Travel brand was launched into the New Zealand market consolidating two previously well-known retail travel brands. The brand implementation and creative rollout were largely managed in-house under my direction. This was a huge undertaking in my role as studio manager, the launch proved to be a huge success as the brand awareness continues to grow and gain traction across New Zealand.
The brand originated in Australia but required careful consideration for use in the New Zealand market. To keep consistency and build brand awareness, I completed a set of brand guidelines. Campaign advertising templates were then developed these included; press ads, flyers, brochures, social media assets, website assets and digital display banners. The tri-annual travel magazine ‘Explore’ was also given a brand overhaul. I redesigned the eDM template, creating an engaging layout using strong travel imagery and the brand colour palette. This contributed to a rise in click-throughs rates.