Life Pharmacy collaborates with numerous prestige beauty houses. Targeting loyalty card members who regularly make purchases from these particular brands by promoting upcoming offers in advance. Personalised mailers were often used to advertise these promotions. One of the largest of these campaigns promoted various brand offer plus the overarching prize of a trip to New York. I was briefed to create a theme for all the promotional artwork, this included a personalised booklet and in-store point of sale. I used the theme of the “Big Apple” to connect the prize across all the creative.
Monthly mailers and point of sale were required to promote specials in-store. Below are examples of mailers created. All were data-merged to speed up the creation and maintain accuracy.