Living Rewards for Life Pharmacy and Unichem Pharmacy underwent a full brand overhaul, led by myself and the in-house design team. The concept centred on a “living tree”, built from elements representing the seasons and different pharmacy product categories. Over 1 million loyalty cards were printed and distributed across New Zealand.
A comprehensive suite of collateral supported the Living Rewards programme rollout, including posters, personalised mailers, a website, and a mobile app. Design across all materials was kept predominantly white to ensure the Living Rewards tree remained the visual focus. The artwork was so well received that it was installed on an internal wall at the Green Cross Health support office.