Life and Unichem Pharmacies required a brand overhaul for their loyalty programme ‘Living Rewards’. The in-house design team, led by myself, worked together to develop the concept of a living tree. This was built using a variety of elements representing the seasons and categories within a pharmacy. Over 1 million cards were printed and placed into circulation around New Zealand.
A wide range of collateral was created to support the Living Rewards roll out. This included posters, personalised mailers, a website and mobile app. All pieces were kept predominantly white to allow the Living Rewards tree to be the main focus. The Living Rewards artwork was so well received it was installed on an internal wall at Green Cross Health support office. An example of the artwork is shown below.